THE AGENCY

1999 - TODAY

Modern Media. Timeless Strategies.

Jack R. Mesa, A.K.A. "Cap'n Jack", embarked on his entrepreneurial journey in 1999, founding JRM Advertising. This venture stemmed from his deep-rooted experience in radio, dating back to 1989, where he honed his skills in basic promotional advertising methods.

From its inception, JRM Advertising has evolved alongside the ever-changing landscape of advertising and technology. What began as traditional promotional tactics from the 90s has transformed into a cutting-edge agency at the forefront of diverse advertising strategies.

Drawing from a rich tapestry of advertising expertise, JRM Advertising offers a comprehensive suite of services, including traditional, digital, outdoor, and experiential advertising. From timeless print campaigns to targeted digital marketing initiatives, our agency leverages a wide array of platforms to meet our clients' diverse needs.

In addition to these core offerings, JRM Advertising also specializes in social media marketing, influencer partnerships, search engine optimization (SEO), and content creation. Our multidisciplinary approach ensures that we can effectively reach and engage audiences across various channels and mediums.

Jack's career with radio conglomerate Paxson Communications (now iHeart Media) provided the foundation for JRM Advertising's success. As the face of promotions for iconic South Florida radio stations, Jack cultivated personal connections with thousands of listeners, providing invaluable insights into audience composition.

Despite the rapid advancements in digital media, one principle has remained constant throughout Jack's journey: the importance of understanding the target audience. While technology has revolutionized the advertising industry, Jack's commitment to personalized service and expertise in market analysis has been unwavering.

Over the past three decades, Jack has navigated the complexities of the advertising world, adapting to new trends and technologies, including harnessing the power of Artificial Intelligence (AI) while staying true to the core principles that define JRM Advertising. Today, the agency stands as a testament to Jack's dedication to excellence, innovation, and client satisfaction.

MediaCentricity

Digital & traditional converge at JRM to offer clients a complete portofolio of branding & direct marketing resources. 

Digital Media is undoubtedly an invaluable channel that must be part of any marketing plan, and JRM's Digital Media staff of experts are among the top in the country.

However, inasmuch as Digital is king, Radio and TV must never be discarded for some advertisers. Although some critics label these mediums dead, the truth of the matter is that conventional broadcast media is still as strong and effective as ever. 

JRM's media buying and optimization services focus on mass reach, exposure and targeting, delivering successful campaign results for a variety of verticals. 

We specialize in traditional mainstream media, such as TV/Cable and Terrestrial Radio. JRM Advertising utilizes the latest data on ratings, consumer listening trends and formats to define schedules that drive brand lift and response. Our national media buying power comes from very strong and solid media relations dating back to the early nineties.

Specialty Industries Include:

Clinical Research Advertising

Since 2001, JRM has been servicing the clinical research industry. We understand the unique challenges of recruiting for clinical trials and navigating regulatory landscapes. From targeted digital campaigns to strategic messaging, we offer comprehensive solutions to connect with potential participants and drive enrollment. Let us help you streamline your recruitment efforts and maximize your study's success.

Automotive Dealer Advertising

In the competitive automotive industry, capturing the attention of potential buyers requires a blend of creativity and strategy. Our agency specializes in crafting dynamic campaigns tailored to showcase your dealership's unique offerings. From captivating visuals to targeted digital marketing, we can help you drive foot traffic, generate leads, and increase sales. Let us be your partner in accelerating your dealership's growth and standing out in the crowded marketplace.



Political Advertising

In the realm of politics, effective communication is key to connecting with voters and winning elections. Our agency understands the intricacies of political advertising and the importance of delivering compelling messages that resonate with your constituents. Whether it's crafting persuasive campaign ads or managing your online presence, we offer strategic solutions to amplify your voice and advance your political objectives. Let us empower your campaign with impactful advertising strategies that make a difference.

Travel & Entertainment Advertising

In the ever-evolving landscape of travel and entertainment, capturing the attention of consumers requires innovation and creativity. Our agency specializes in crafting dynamic campaigns that inspire wanderlust and drive engagement. From immersive digital experiences to captivating social media content, we can help you stand out in a crowded market and drive bookings and ticket sales. Let us be your partner in elevating your brand and enticing audiences to explore the world of travel and entertainment.

Food Service/Restaurant Advertising

In the culinary world, enticing customers to dine at your establishment requires more than just great food – it requires strategic marketing. Our agency understands the nuances of food service advertising and the importance of creating mouthwatering campaigns that drive foot traffic and increase orders. From tantalizing imagery to targeted promotions, we offer comprehensive solutions to showcase your cuisine and attract hungry patrons. Let us help you savor success with effective advertising strategies tailored to your restaurant's unique flavor.

Medical Centers & Private Practice Advertising

In the realm of healthcare, building trust and awareness is essential for attracting patients to your medical center. Our agency specializes in crafting compassionate campaigns that resonate with prospective patients and highlight the expertise and services your center provides. From informative content to targeted outreach, we offer strategic solutions to connect with your community and drive patient engagement. Let us be your partner in promoting wellness and helping your medical center thrive in a competitive market.

Reach Is Our Business

Broadcast 

Digital

Grassroots

Outdoors

Hispanic Media Solutions

Our extensive & diverse marketing outreach options allow us to get your message nationally or position you locally in front of the growing Hispanic population, with precision targeting.

Positive & Energetic!

Ad Solutions
Media Planning
Web Development
Multimedia Capabilities

"Learning about your business helps us do ours for you"

-- Jack R. Mesa, Founder



P: (305) 201-0101

Contact JRM